Monday, June 11, 2007

Need A Cheap Way to Promote Your Home Business Website?

One of the most inexpensive, convenient, and effective ways to advertise yourself and your business is by using e-mail in web site promotion. There are two basic ways to do this.

First, using e-mail in web site promotion can be done with the entire e-mail itself. Perhaps someone has visited your site and signed up for an informative e-mail. The first e-mail you send him or her will be filled to the brim with information about your web site and your business. Every e-mail that follows will be addressing customer concerns, announcing web site or product upgrades or changes, and keeping readers up-to-date with everything else that is going on regarding your web site and your business. The greatest thing about this way of using e-mail in web site promotion is that the recipients of the e-mails actually signed up for them. They want to read what you send them.

Second, you can incorporate business information at the end of all of your emails—business or personal. These little bits of information are called signature files, and although small, they have the ability to pack major punch. Not exceeding six lines write the most important business and contact information in your signature. You may be tempted to cram in as much information as you can, but remember—your signature file will be directing the readers to your web site where they will find all the information they could ask for.

Since most web sites starting out are on a budget of some sort, using e-mail in web site promotion makes sense. It’s free, it’s easy, yet it’s effective. After all, e-mails are also free and they can be sent to anyone with an e-mail account. Remember, using e-mail in web site promotion is most effective when the recipient has requested the information. Don’t push yourself too hard. Signature files included in e-mails are like a friendly reminder, and you should consider including them at the end of every email you send.

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1 comment:

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